|
Engagement range |
|
|
Difficulty level |
Medium |
|
Cost |
Low (up to $1000) |
|
When you might use |
|
|
Number of people to organise |
Can be undertaken by a single person |
|
Audience numbers |
Small (up to 10) Medium (11-30) Large (over 30) |
|
Timeframe |
Short (up to 6 weeks) to Medium (6 weeks to 6 months) |
|
Issues/resources |
Coloured card circles, about five sizes, five of each size, ranging from 50mm to 300mm diameter |
|
Innovation level |
Low to Medium |
Description
Stakeholder analysis is an essential part of developing a useful Engagement Plan. Venn diagrams are a simple tool to provide a visual ‘map’ of the relationships between stakeholders. Used either on its own, or as part of a broader stakeholder analysis, this technique can provide useful insights for a project development team. It is especially useful when working in a facilitated group, as it allows group members the opportunity to discuss their individual understandings of the relationships between stakeholders, and come to a common understanding.
Objective
To provide a visual image of the relationships between stakeholders.
Desired Outcome
A better understanding of the influence and relationships between stakeholders in a project.
Uses/strengths
- When working with a group developing a project it is especially useful in generating discussion around on the topic of relationships between stakeholders.
- Time efficient.
Special considerations/weaknesses
Allow an hour creating the various card circles in advance.
Step by step guide
- Make a list of all stakeholders.
- Rank stakeholders on a scale of one to five according to a common criteria, such as ‘interest in the project outcomes’ or ‘interest in the subject’.
- Write the name of each stakeholder on the card circle that corresponds to the importance of the stakeholder. The more important, the larger the circle.
- Take two of the largest circles, and place them to illustrate the level of relationship between them. If no relationship, the circles will be separate. If a slight relationship, one will overlap the other a small amount. If a high relationship, they will almost cover each other. Working from the largest to the smallest, keep adding each card circle in such a way that it illustrates the relationships between it and the other stakeholders. Questions that the map can be used to elicit answers being:
- Are there any surprises?
- Which stakeholders have the most influence?
- Which stakeholders do we have the most/least contact with?
- Which stakeholders might we have to make special efforts to ensure engagement?
| << Stakeholder Analysis (Stakeholder Matrix) | Your Care Your Say | Submissions >> |